Explore : Promotion

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Taking Promotional Risk to Engage Consumers While Marketing in a Recession

Promotional Risk... Is it worth it? Over the past decade, there has been tremendous growth in consumer and business product releases, bringing challenges to consumer and B2B marketers to differentiate brands. The ever changing media market increases the complexities, for both offline and online marketing professionals. The combined formula, with the recent recession and ongoing downturn of this economy, leaves marketers with an environment that is unique to any year in history, with

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